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Reach UT!

Bringing your message to the University of Tennessee community

The Daily Beacon is the campus newspaper serving The University of Tennessee Knoxville campus and surrounding community since 1906. The paper is an editorially independent newspaper operating within the Department of Student Publications and is entirely student written, produced, and managed. Publishing of a daily newspaper is one of the oldest student traditions at the University of Tennessee.

The Daily Beacon is a member of Associated Collegiate Press, College Media Advisers, College Newspaper Business and Advertising Managers, and Southern University Newspapers. The students, faculty and staff rely upon The Daily Beacon for up-to-date news, sports and entertainment coverage, locally and nationally.


Rate Card and Publication Schedule

Papers are distributed to 100 locations throughout the UT campus and surrounding community.

Fall and Spring Semester:             10,000 issues Monday - Friday
Summer Semester:                       7,500 issues Wednesdays

Download our current Rate Card (pdf)

Download our Summer Rate Card (pdf)


With 21,000 undergraduate and 9,000 graduate students returning to campus the weekend of August 16, 2013, the Welcome Back Issue is one of the most popular and highly-regarded issues of The Daily Beacon. This special issue is placed in every room in the residence halls plus all the regular Daily Beacon stands located throughout campus and “the Strip”. Welcome Back will remain on the stands until we begin daily publishing on Wednesday, August 21. With this concentrated distribution, you will have excellent exposure to our campus readers.

Download current Welcome Back Flyer and Deadline Schedule (pdf)




Fall in Knoxville means one thing: it’s football time in Tennessee! The Daily Beacon publishes its annual section highlighting the upcoming season and football team. The Football Preview is included in all regular issues of the Beacon on the Friday before the first home game of the season, PLUS additional copies are distributed around campus and downtown on Saturday before the game.




The special coverage begins on November 5th as The Daily Beacon counts down the "Grind for Nine," the quest for the Lady Vols' ninth national championship. Each day will feature an in-depth basketball article as we count down nine days culminating on Friday, November 15, as the men take on USC Upstate in the home opener.


Regular rates and deadlines apply for all nine days of basketball coverage.


HOUSING GUIDE - Fall 2013 and Spring 2014

Students can begin their housing search early with our HOUSING GUIDE. Published twice annually in late fall and early spring, advertisers can reach out to students just as they are beginning their search for their next apartment.

Fall 2013 publication date: November 21
Spring 2013 publication date: January 30



For seven key matchups of the 2014 season, The Daily Beacon is offering advertising space on a special Gameday Preview page featuring articles and photos of the Tennessee Volunteers and their SEC opponent.

Publication dates: TBA



Every February, The Daily Beacon offers local retail advertisers the opportunity to show their appreciation to their customers by discounting their ads. The Daily Beacon will match any discount offered by an advertiser (up to 50%) on Student Appreciation Day. Certain restrictions apply: please call 865-974-5206 for details.

Publication date: February 27, 2014



As a new student, coming to the University of Tennessee is a special time. It is a time when all of Knoxville welcomes the freshman class, transfer students, and parents to campus. Our ON ROCKY TOP issue will be the first chance to reach these new students entering the University. This year, ON ROCKY TOP will be mailed to the permanent home addresses of all freshman students. With in-home delivery in late June, ON ROCKY TOP is a direct link between you and thousands of potential new customers. ON ROCKY TOP provides a vital opportunity to generate awareness and establish your business as a Knoxville staple. For transfer students, ON ROCKY TOP will be distributed during their special orientation sessions over the summer.

Download current ON ROCKY TOP Issue Flyer and Deadline Information (pdf)



The Daily Beacon Online features unique content as well as the editorial content of each day’s print issue including features, classifieds, cartoons, searchable archives, plus a complete page-flipping version of the print edition with all advertising included. Each ad position is sold as run of site and will rotate with other ads within a placement.




Monthly Rate

Weekly Rate


728 x 90 pixels


2 week minimum

Top Rectangle

300 x 250 pixels


2 week minimum

Acceptable formats are JPG, GIG, PNG and Flash. Please include the URL of the page you want linked to your ad. Ads can be emailed to



Distribution of inserts is for full-run only, and cost is based on size/number of pages. The Daily Beacon must approve all inserts for acceptance prior to insertion.


Fall and Spring semester            10,000

Summer semester                       5,000


Page Size:                  Cost/Thousand               Specifications:                        Ship Inserts to:              

1-4 pages                   $60.00                          Max. # of pages: 24                 Knoxville News Sentinel

8-16 pages                 $90.00                          Min. Size: 5” x 8”                      ATTN: Beacon Insert

                                                                        Max. Size: 9” x 12”                   2332 News Sentinel Dr.

                                                                        Paper Weight (min.): 67#         Knoxville, TN 37921-5761




NewsNotes are available each publishing day (Fall and Spring only), one per issue.

Cost: (includes printing)         $90/thousand for one color

                                               $115/thousand for four color


Production Time:                       10 business days

Colors Available:                        PMS Book and/or CMYK

Specifications:                            3”x3” Rounded corners

                                                   Uncoated Yellow and White Semi-gloss

 Minimum Run                            10,000



Classified ads are published in print and online each day The Daily Beacon publishes its normal print schedule. When the print edition is not publishing during December and May, online-only classified ads are offered. We offer several different categories, including employment, for rent, for sale, and travel.

Download current Classified Rate Sheet (pdf)

View today’s Classified ads