"Conquer the Tide," a free SGA-sponsored event to help students get excited for this weekend's UT vs. Alabama game, will be held Thursday in the Neyland Ampitheatre in front of the Alumni Memorial Building.

"This event is meant to get everyone amped up about the game," Taelor Olive, SGA Student Services Director, said.

Local radio station Hot 104.5 will be at the event playing live music and giving away prizes. A Fusion tanning package, two polos from Rocky Top bookstore and a Walmart gift card will be among the prizes given away to the winners of trivia questions. There will also be three to four cornhole boards and other games at the event.

"We're here to try and keep spirits high and remind students why its great to be a Tennessee Vol," Clay Hillyard, director of SGA's Traditions Committee, said.

Smokey will be at the event to pump students up for the upcoming rivalry game, and free food, including Chick-Fil-A and other donated food, will be provided.

SGA will be collecting canned food items for Second Harvest Food Bank at the event, which is a local organization dedicated to distributing food to nonprofit organizations such as the Knoxville Area Rescue Mission, the Love Kitchen and the Salvation Army. Second Harvest Food Bank works with 18 different East Tennessee Counties and feeds 165,000 people in need.

Olive said SGA hopes to raise 200 cans for Second Harvest Food Bank at the event.

"We're trying to raise as much as we can," Olive said. "Anything would be helpful, especially with the holidays coming up."

Students who attend "Conquer the Tide" will also receive two T-Credits for the Student Rewards program. T-Credits can help students get better seating at football and basketball games and other sporting events. Students can also receive free prizes and other rewards, including a monthly raffle, by gaining T-Credits.

The SGA traditions committee has organized this event and been actively planning for over a month. The Traditions Committee branch of SGA helps inform students of the traditions on campus and hosts events for students, faculty, staff and other community members. Many of these events are held to promote school spirit, get students excited about upcoming games, and support UT's athletic teams.

"I feel like ("Conquer the Tide") could become a tradition before the Alabama game," Hillyard said.