Knoxville's West Town Mall is offering three things most college students find essential to their daily routine: free food, music and major discounts.

Belk, a department store located in West Town Mall, will host College Fashion night tonight at 8 p.m.

Specifically for UT students, it is called the "Volunteer Bash." This store put on the same event in March earlier this year.

"I'm going to the Belk College Fashion night because I know they're offering a lot of giveaways and free stuff for students," Carly McGuire, sophomore in child and family studies, said. "Who wouldn't want that?"

Belk College Fashion Night welcomes UT students as individuals, but organizations have additional perks of attending.

"We're giving away $1,000 to whichever organization brings the most people to our event, like sororities, fraternities and any other club or organization," Tara Egley, assistant store manager at the West Town Belk, said.

For McGuire, this is an added incentive.

"I...think it's awesome that they are donating money to the group with the most attendance," McGuire said. "I am in a sorority and I know how much that donation could mean."

Both the men's and the women's stores in Belk will be participating, and options abound for everyone. With higher than normal discounts, students have the opportunity to save much needed cash.

Additionally, they will be giving students the chance to have items personalized. Free monograms will be given out with a $20 purchase.

The Belk College Fashion night will also include activities such as music provided by a live DJ and free food, according to Egley.

"We're going to have games like corn hole, and we'll also have free makeovers," Egley said. "Then, we're raffling off Xboxs, iPads and a bunch of other free stuff. We'll also be having discount items for college students."

In addition to general price cuts, there will be giveaways and prizes from certain name brands such as Guy Harvey, Ralph Lauren fragrances, Salt Life, Dockers, Miss Me, Columbia and Calvin Klein.

Students can register at fashion night to win prizes, including an iPad, a Keurig mini brewer, a Fossil watch and a designer handbag.

Egley has been in charge of planning the college night. She is hoping that the event will be a good time for students to see everything available at Belk, from clothes and apparel to potential jobs.

"We want to get the college in to show what we have in Belk and also get them interested if they ever want to work for us," Egley said. "We lean towards the retail group — they're the ones helping me with this project.

"If students graduate and want to work for our company, we want to let them know the things we do and how they could help out."

It is always a plus when companies hand out free prizes and discounts, and McGuire is especially looking forward to mixing fun with the atmosphere the event possesses.

"I like to take advantage of everything that is offered to students," McGuire said. "Not only around campus but around Knoxville as well."