NEW YORK (AP) - After accusations that black and Hispanic viewers were being undercounted, Nielsen Media Research agreed Tuesday to delay its rollout of its new "people meter" television rating system.
Nielsen insists its numbers are accurate, but agreed to the delay "out of respect and concern for how the community sees this," said Susan Whiting, the company's president and CEO.
In tests of the new system, almost all of the most popular shows in black households dropped in the ratings, some up to 60 percent.
Whiting announced the decision to put off Thursday's scheduled launch until June 3 at a news conference in U.S. Rep. Charles Rangel's (D-N.Y.) Harlem office.
Nielsen is in the midst of a gradual rollout of its "people meter" in the nation's largest television markets.
Nielsen delays 'people meter' rollout in N.Y.
Published: Thu Apr 08, 2004 | Modified: Sat Aug 06, 2005 06:02 p.m.