A good thing never truly dies is an adage that is being groovily illustrated by the resurgence of vinyl records in young people's music collections the nation over.

With so much focus-obsession, even placed on technology these days, the younger set's return to tried and true LPs is contextually unexpected and refreshing.

"We sell records to young kids almost every day," said Nostalgia vendor Deana Hill. "It's really remarkable. They're buying everything from Rick Springfield, to Bob Dylan, to heavy metal."

Nostalgia, while more predominantly a purveyor of vintage decor and Americana kitsch than vinyl, has nevertheless seen increasing numbers of college-aged people perusing their vinyl selection over the last few years. Hill has even seen the vinyl virus extend into her own family.

"I have five kids and we've discussed what they will want to inherit when I'm gone," she said. "They all agreed they would fight each other for my record collection."

Far from being faddish artifacts of hippie folklore, vinyl is returning to the music scene as much for its sound quality as for its nostalgia.

"It's an interesting phenomenon, the records are definitely drawing a younger crowd," said John Eezis, CEO of Disc Exchange located off Chapman Highway. "They're digging the sound again, especially when compared to electronic sound."

Eezis, who even goes so far as to say his popular establishment "wouldn't be here if not for their record selection," describes the tone of vinyl records as "richer" and "warmer" than electronically heard music. He claims the difference is especially significant when applied to new vinyl, something the Disc Exchange specializes in.

"A lot of modern bands are releasing LPs with an electronically downloadable component. We carry all of that," he said. "Young people are really gravitating toward that, partly because new vinyl is just such high quality sound. When Passion Pit's new album came out, for instance, we sold more of that on vinyl than we did on CDs."

Corey Cowden, senior in political science, was one such purchaser of said album.

"It's just spectacular, really," he said. "I enjoy listening to it on my Crosley more than I do on my iPod."

Cowden chalks this up in part to the overall "experience" of listening to music via vinyl.

"There's just something about listening to records, setting the needle on the album and sitting back, that's special," he said. "It somehow makes music listening more of an event. Like you're listening to the music the way artists intended for it to be heard."

And growing numbers of modern musical acts are wishing for their work to be heard and appreciated this way.

"We sell a lot of the Black Keys, Purity Ring, Wilco, and the Dirty Projectors all on vinyl," said Eezis. "And Jack White, of course."

White, who owns his own Nashville-based vinyl pressing company, Third Man, is a notoriously die hard record enthusiast, who in the past has described it as a living sound.

Eezis is of the same mindset.

"Young people are definitely loving it again, but it's not just a fad," he said. "It's not going away because it was a standard before. I think it's here to stay."