For Crystal Wright, reform is long overdue, particularly in regard to minorities, women and young Americans.
Hosted by the Issues Committee, Wright, writer of the blog "Conservative Black Chick," spoke on Wednesday about the her party's shortcomings.
"These are the things the Republican party is pushing, right? Social issues, they're ignoring minorities, they're ignoring women – they're not appealing to America," Wright said during her speech. "And it looks to me like that is very much a broken brand.
" ... The party needs a makeover. I'll just throw that out."
Speaking frankly about the strengths of the Democratic party, Wright drew a stark contrast between the two approaches to politics and campaigning.
"I liked her honesty about the parties," said Brittany Bender, a junior in political science. "It was clear that philosophically she prefers Republicanism but she acknowledged the excellence of Democratic campaigning."
In reference to the rapid growth of non-white populations, Wright cited the Pew Research Center's 2008 study, which famously projected that by 2050, white citizens will become the minority.
Composed primarily of Caucasian individuals, particularly white males, the center's prediction bears implications for the GOP. Diversity will soon become necessary to reach specific demographics.
"How do we bring sexy back to the GOP?" Wright said. "... We need the faces that look like America."
Wright argued that women, not men, should speak about women's health issues and African-Americans, not Caucasians, should address the struggles of black communities.
Andrea Richardson, a sophomore majoring in anthropology, agreed with Wright.
"Republicans don't really try to market themselves toward minority groups, people of color, women, that sort of thing," Richardson said.
Wright did note one Republican politician who wisely branched out from the middle-class white audience during his campaign for office.
"Chris Christie, who just won New Jersey, won reelection, he won over 20 percent of the black vote. You know why?" Wright said. "He showed up."
Called hateful names by members of both the Democratic and the Republican parties, Wright has often been treated as an outcast for identifying as a conservative African-American female.
"Most of the time I would say I'm unwanted and unwelcome when I go to events in Washington," Wright said.
Despite its flaws, Wright remains loyal to the Republican party, and hopeful for its future.
"We don't need a makeover over our message, but we need a makeover," Wright said. "... I really believe in the path forward for the party is more faces, appealing not just to minorities but women and young people, and going after the vote but also taking the message of school choice, lower taxes, small government, family, individual success and personal responsibility."