Such exorbitant prices could label the POD Markets either a savvy business, or an unscrupulous opportunist.

Each are readily available across campus, yet does the convenience of these stores outweigh the prices?

Freshman and psychology major Andrew Mikhael doesn't seem to think so. Mikhael recounted an attempt to buy breakfast at the POD Market in Presidential Court.

"Everything was so expensive, so I ended up just buying a bag of chips for three and a half dollars," Mikhael said.

He has not shopped at a POD Market since.

"In a way they're taking advantage of [students]," Mikhael said. "They know students don't have that much money to spend anyway, so they're just taking their money for basic items that they could get a lot cheaper if they would walk to some other place."

However, Naneeishia Barnes, an undeclared freshman, is willing to sacrifice capital for convenience.

"I feel like some of the things that they offer are fairly priced compared to what you would find in a Pilot," Barnes said. "Obviously, at a grocery store you're going to get things a little bit cheaper, but anything I buy from (a POD Market) is never a planned thing. It's always something random."

Even so, Barnes is not certain she can justify the extreme prices.

"... It is kind of hurting my pockets," Barnes said. "Just a little bit."

Brianna Clemmons, a sports psychology and motor behavior graduate student, also shops at POD Markets, but only occasionally due to the prices.

"Some of the stuff is probably reasonably priced," Clemmons said. "But with the Tide laundry detergent, you could get twice as much elsewhere."

While students acknowledge the high cost, most continue to shop at POD Markets because of accessibility and the lack of alternatives.

Senior Jessica McGuire, studying psychology and an ROTC Command Sergeant Major, reluctantly pays for the convenience POD Markets afford.

"I pay the prices because the convenience of it being located in the building makes up for the little bit of price difference," McGuire said.

McGuire believes POD elevates their prices for this reason. Yet, she expects that prices will hit an upper limit, beyond which business will suffer.

"There's this line where it reaches ridiculousness and nobody's going to pay that price," McGuire said. "And I think they do play around with that area because it is convenient and they know that we'll go to them before walking to a gas station."

Although the market's business practices are entirely legal, McGuire sees a fundamental problem with the way students are treated.
"I realize a business is a business but you also are specifically catering to college students who are a little more frivolous with their money," McGuire said. "That's their consumer base and it's easy to take advantage, but it's not morally correct in my opinion."