8/28/00 CBS picks up 2001 SEC Championship
CBS Sports, exclusive home of the Southeastern Conference (SEC), has acquired the broadcast rights to the 2001 SEC Football Championship game. The news was announced Aug. 24 by Sean McManus, president of CBS Sports, and Roy Kramer, commissioner of the SEC.
This agreement is a testament to CBS Sports' commitment to broadcast the best events in college sports, McManus said. The SEC Championship annually delivers one of the most competitive matchups in college football and we are excited to add the event to an already outstanding lineup on the CBS Television Network.
We are very pleased to have reached this agreement with CBS as it will make possible the promotion and marketing of our football championship game throughout the year in association with our regular season television partner, Kramer said.
The SEC Championship game, the annual matchup between the Eastern and Western Division regular season champions, will be broadcast on Saturday, Dec. 1, 2001 (8:00-11:00 p.m., ET), live on the CBS Television Network.
CBS Sports reached a multi-year contract extension with the SEC to broadcast its regular season football games in February 1998. Beginning in 2001, the new agreement will expand CBS Sports' current football commitment and provide exclusive national network broadcasts of SEC home games throughout the season. The agreement also includes prime time and regular season doubleheader opportunities.