Thompson-Bowling Arena will be a sea of pink when the Lady Vols host the Duke Blue Devils on Monday, Feb. 16.
The game, part of the Women’s Basketball Coaches Association’s 2009 Pink Zone campaign, is aimed at raising breast cancer awareness on the court, across campuses, in communities and beyond.
“This is one of the most exciting games of the year. Not only are we playing a great team, but we will be promoting an important cause,” head coach Pat Summitt said. “This game is set for a national stage on ESPN2, and our fans will have the opportunity to show the country their commitment to breast cancer awareness.”
As part of the LIVE PINK campaign, a mobile mammography unit will be on-site providing mammograms from 5 p.m. to 7 p.m.
“This is such a great opportunity for us to partner with community organizations that work year-round to promote breast cancer awareness and support those who have been diagnosed with the disease,” said Joan Cronan, women’s athletics director.
Cronan also noted a few organizations the Lady Vols will be involved with for the event.
“We are working with the Knoxville Affiliate of the Susan G. Komen foundation to host two breast cancer survivors that night as guest coaches,” Cronan continued. “Anyone can submit their story to survivorstory@komenknoxville.org, and the committee will pick two to participate that night.”
Every three minutes someone is diagnosed with breast cancer, and every 13 minutes a woman will die from breast cancer in the United States.
Men are also at risk for the life-threatening disease. This year approximately 2,030 men will be diagnosed with breast cancer; of those, more than 450 will die.
Together the WBCA, Lady Vols and the Knoxville affiliate of Susan G. Komen for the Cure are doing their part to make the community aware and contribute to breast cancer research to bring scientists one step closer to finding a cure.