For former Tennessee Volunteer wide receiver Cordarrelle Patterson, his NFL career couldn't have gotten off to a much better start.
Not only was he selected by the Minnesota Vikings with the 29th selection in the first-round of the NFL Draft on Thursday, but he also signed his first major endorsement deal.
Patterson and the Sportlifestyle brand PUMA announced a three-year partnership that will make the wide receiver the face of the brand's training category. Part of the partnership includes Patterson being featured in the brand's Nature of Performance campaigns, lead special programs with retail partners, attend PUMA events, and look to be involved with some of PUMA's joint venture partnerships.
"What an incredible moment! I am so excited to take this major step in my professional athletic career," Patterson said. "Not only am I starting my pro career, but to also have PUMA by my side – just a truly memorable way to start my season. I feel on top of the world.
"I love the style and performance elements of the brand — it will let me look my best while training to be my best — which is a great combination."
PUMA said in a statement that first-round selection was an obvious candidate not only due to his speed and versatility on the field, but also because of the hard work that he puts in behind the scenes.
"We are very excited to welcome Cordarrelle Patterson to our men's training team," Jay Piccola, President of PUMA North America, said. "Signing Cordarrelle is a big deal for us and as he goes into his professional career, we couldn't be happier to be here for him from the beginning. We love being able to work with and support new and upcoming talent and Cordarrelle holds a lot of promise. We can't wait to see him in action."
Specifically, Patterson will be training in two different PUMA trainers, BioWeb Elite and ACTV. BioWeb Elite is PUMA's latest training shoe, which is described by the company as "inspired by nature, but engineered to deliver maximum cushioning and stability for any type of training workout." ACTV is the brand's newest performance compression bodywear that is "designed with built-in technology to mimic athletic taping."
To learn more about PUMA's training category and BioWeb Elite go to puma.com/bioweb you can also get brand updates at facebook.com/puma or follow the brand via Twitter, instagram and Vine at @puma. Follow Cordarrelle as he trains with PUMA at @ceeflashpee84.