While every game is important, the No. 11 Lady Vols' matchup with Florida Thursday night will be of particular importance.
The contest is the SEC's portion of "We Back Pat" Week that focuses on bringing awareness and recognition to the Pat Summitt Foundation, an organization that fights against Alzheimer's disease.
Head coach emeritus Pat Summitt launched the foundation on Nov. 27, 2011 after her diagnosis of early onset dementia at 59.
The foundation's goal is to provide support services to patients, their families and caregivers while ultimately finding a cure for Alzheimer's.
During the game, a public service announcement and a support video from SEC coaches will be played. On-court check presentations will take place prior to tipoff, as well.
"It's going to be a very emotional day," senior guard Meighan Simmons said. "Pat is still my head coach, and I appreciate everything that she has done for me to help me become the woman I am today. It's going to be an inspiring game.
"It should motivate not only me but also the rest of the team to go out and play even harder for her."
The Lady Vols (14-4, 3-2 SEC) will look to shake off Monday's 86-70 loss to undefeated No. 2 Notre Dame where Tennessee led by as many as 12 points in the first half.
UT second-year head coach Holly Warlick was quick to remind her players to always be learning from their mistakes.
"They understand that it is a 40-minute game, and they just did a couple little things wrong (Monday) and got down on themselves," Warlick said. "The little things turned into big momentum swings. As long as they learned from it well, they will be better off from it."
While the Gators (13-5, 3-2) were winners of their first three SEC contests, they recently dropped their last two conference games with losses to No. 12 LSU on the road, 82-68, and at home to Georgia, 68-62.
Despite Florida's recent struggles, UT isn't taking the squad lightly.
"(Florida coach) Amanda Butler does a great job," Warlick said. "They are a very smart team and a physical one. I think we will see a battle on the boards and on the defensive end.
"Whoever sticks to the game plan is going to come out with a victory."
Given the solid opponents, UT players admitted they have nothing but respect for their SEC rival.
"We know they are a good team," sophomore forward Bashaara Graves said. "They beat a really good Kentucky team already so they are going to come in here with great confidence. It should be a very good game."
While Tennessee and Kentucky were tabbed as the unanimous first and second place teams in the preseason SEC poll, they currently find themselves in a four-way tie for fourth place.
"It's exactly where I thought the conference would be at this point because you have better coaches now and more athletes," Warlick said. "It's a matter of pride and competition, coaches driving their teams to be better.
"The conference is a tough one to play in night in and night out."
Not only will the SEC matchup determine rankings, but the game will have added meaning for the fans and players.
"It's inspiring to me to have a week to sit back and realize what Pat (Summitt) has done for the SEC and women's basketball period," Graves said. "We want to go out and play for her."